“Coopers Brewery advises that the Premium Light advertisements appearing on this website were never commissioned by Coopers. Rest assured Coopers does not promote or condone disrespect for women under any circumstances. We are very disappointed that our product and company image would be portrayed in such a disrespectful manner.

Alcohol advertising has strict guidelines that ensure we do not fall into disrepute by vilifying any sector of the community. We are committed to adhering to these guidelines and our own company values of respect and responsibility. We at Coopers take pride in these values, and what is depicted in these Premium Light advertisements certainly does not show respect for women or responsible behaviour.

The images used have been obviously doctored, and if you look closely you can see the bottle image has simply been downloaded from the Coopers website. Our standard font style for wording is missing along with our advertising tagline of ‘Hand-made by the Cooper family’. It’s a point to note that all of our Coopers advertisements receive approval from the Australian Advertising Standards board prior to execution.

Kind regards,

Frank Akers
Customer Service
Coopers Brewery
http://www.coopers.com.au“